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> Event Marketing

We are an event creator and your strategic partner. With a proven track record of 30 years in the exhibition industry, Pico has earned an unparalleled reputation for transforming creative concepts into living, breathing realities. Paramount to our success lies in our insistence and persistence in servicing our clients and partners with Creativity, Knowledge and Reliability.

Our services include Meeting, Incentive, Convention, and Exhibition (MICE) Services & Management, Event Marketing, Knowledge Communication, and Facility Management & Supplies.

Event Marketing

Project name : Chevrolet Colorado World Premiere and Media Launch


Amid much fanfare and a genuine air of expectation, Chevrolet Sales (Thailand) Limited presented the Chevrolet Colorado pick-up truck to the world in March 2011 in the 30,000sq. m. Royal Thai Navy Hall with a dramatic unveiling on the Chao Praya River followed by an exclusive media launch in October at the Bangkok International Trade and Exhibition Centre, attended by some 2,200 guests.

Amid much fanfare and a genuine air of expectation, Chevrolet Sales (Thailand) Limited presented the Chevrolet Colorado pick-up truck to the world in March 2011 in the 30,000sq. m. Royal Thai Navy Hall with a dramatic unveiling on the Chao Praya River followed by an exclusive media launch in October at the Bangkok International Trade and Exhibition Centre, attended by some 2,200 guests.

Stage one of the challenge was for Pico to devise the all-important event concept, propose the launch venue, design event elements, stage set, lighting and sound, and bring together graphics, F & B and entertainment, etc. It was decided to spread the launch over several months according to the themes of ‘The Legacies of Kings’ and ‘Bring Out the Best in You’ – and naturally the client wanted the events to be big, bold, and memorable from start to finish.

The theme for the premiere launch of the new Colorado was ‘connecting the guests to the legacies of the River of Kings’, with Bangkok’s historic monuments, grand palaces, temples and various riverbank communities presenting guests with the visual splendour of the origins of the modern capital. Against this backdrop, the never-before-seen Colorado Show Truck was hidden behind a mock-up of the ‘Colorado Mountains’ before being unveiled on a lighted barge floating in the middle of the bustling river; a great wow factor for the 2,200 guests and VIPs in attendance.

Weeks later, Pico organized the launch of the first Colorado production trucks made in Thailand. Utilizing the theme ‘Bring out the Best in You’, Bangkok International Trade & Exhibition Centre was chosen for the simple reason that the venue was fully equipped for a grand theatrical show. Sparing no effort, Pico provided guests with an immersive and highly realistic experience of the pickup’s history and use in the American Midwest, culminating in an extraordinary spectacle as twelve pickup trucks emerged from a stimulated rainstorm and ploughed their way through a vast cornfield towards the audience, representing the many obstacles that the new Colorado had to pass through to ‘Bring out the Best’.

Place
Bangkok, Thailand