Project name : Mercedes Benz Star Mobile
Our modular Star Mobile showroom’s elegant interior serves as a customer lounge, sales work station, pantry, information counter, library and outdoor cafeteria all in one. Best of all, its illumination looks remarkably permanent, capturing customers’ attention even when the unit is travelling through the night.
In delighting Mercedes-Benz’s target customers, precise timing and routings were of paramount importance. As were the delicately developed, Mercedes-Benz-branded design packages that were given away to potential purchasers. With flyers, invitation cards and follow-up calls all enhancing people’s desire to buy, the roadshows were a great success!
A guerilla store that could pop up near any high-end mall or restaurant, the Star Mobile schedule was supported by radio spots. Residents of upper class suburbs and executives in central business districts were other targets who experienced the roadshow’s extraordinary fascination.
“Perfectly symbolizing Mercedes-Benz’ luxury and prestige, this mobile unit delivered results way beyond our and our visitors’ expectations”, said one Mercedes-Benz representative
“After Star Mobile, Road shows will never be the same. Customers will want to see, feel and experience more” said another.