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We are an event creator and your strategic partner. With a proven track record of 30 years in the exhibition industry, Pico has earned an unparalleled reputation for transforming creative concepts into living, breathing realities. Paramount to our success lies in our insistence and persistence in servicing our clients and partners with Creativity, Knowledge and Reliability.

Our services include Meeting, Incentive, Convention, and Exhibition (MICE) Services & Management, Event Marketing, Knowledge Communication, and Facility Management & Supplies.

Knowledge Communication



Project name : The King of Thailand’s 60th Anniversary of Accession to the Throne


To commemorate the King of Thailand’s 60th anniversary of accession to the throne, a 140,000 square-metre exhibit space was constructed at the IMPACT Convention Centre in Bangkok, Thailand. The project included the development of an all inclusive plan which transformed the history into a multimedia live musical infused with music and lyrics. Displays such as the Commemorative Pavilion, the Water of Life, the Royal Descents, and the Sufficiency Economy added depth and perspective to the space.

The “Commemorative Pavilion” organised a special water show that highlighted the King of Thailand’s contributions to the development of water resources. The designers imported a new technology, combining water pressure and gravity, to produce a spectacular graphic waterfall that orchestrated the water into a series of forms and shapes. For the “Royal Descents” area, a display of traditional Thai architecture was fused with special sounds and effects to engage the guests and generate an overall atmosphere of reverence.

The “Sufficiency Economy” space was divided in two sections: Live Exhibition and Musical Stage Performance, which immersed the visitors in a dynamic atmosphere. To further promote this concept, there was a seven-minute stage musical, which gave over 350 performances for audiences totalling more than 800,000. The designer’s intent was to promote and enhance people’s understanding and appreciation of the King’s Sufficiency Economy Theory. A living rice field of about 500 square-metre was created to represent a model of a sufficiency farmers’ community. This event was so popular that at least five million Thais came to honour their Monarch. After the event, a VCD and a book of this successful exhibition were sold for charity.

Place
Bangkok, Thailand