Project name : Advice “D-Day” Dealer Conference 2011
D-Day’ was a n appropriate main theme for a 500-strong dealer incentive trip to Chiang Mai held be Advice. In military parlance, a ‘D-Day’ is when many separate forces converge into single, carefully orchestrated strategic effort. In the same spirit, a futuristic military concept set the mood for Advice’s four-day conference, with keynotes of motivation, inspiration and fun underlining all of the programme’s activities.
Part of the conference venue was actually transformed into barracks to get delegates into the right frame of mind. Military toys and décor encouraged them to assume they were all on ‘active duty.’ Army-inspired adventures involving teamwork kept everyone active and engaged, while the Chiang Mai setting brought forth evocations of the rich Lanna culture.
A highlight of the conference was a rousing concert with Thai musicians and artists that got everyone on their feet cheering for encores. Coinciding with the event was the annual Songkran festival celebrating the Thai New Year. Advice delegates accordingly joined in when their schedules permitted, enthusiastically diving into streets filled with water gun-armed revelers.
Chiang Mai, Thailand