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We are an event creator and your strategic partner. With a proven track record of 30 years in the exhibition industry, Pico has earned an unparalleled reputation for transforming creative concepts into living, breathing realities. Paramount to our success lies in our insistence and persistence in servicing our clients and partners with Creativity, Knowledge and Reliability.

Our services include Meeting, Incentive, Convention, and Exhibition (MICE) Services & Management, Event Marketing, Knowledge Communication, and Facility Management & Supplies.

MICE Services & Management

Project name : Challenges and Triumphs at the 2011 BOI Fair


Thailand’s Board of Investment (BOI) fair is by far the country’s biggest expo, made even more significant by its rarity, as it was last held in 2000. Eleven years later, the 2011 edition of the show was set to be the best show ever, with 84 pavilions spread over the gigantic 240,000 sq. m. indoor and outdoor space.

Pico was being appointed an official contractor for the show and involved in developing the BOI main pavilion. The theme ‘Going Green for the Future’ was chosen to underline BOI’s support of industries and technologies which protect the environment.

Preparations for the show went smoothly throughout 2011, however, as autumn approached the situation became somewhat dramatic. By the scheduled show date of 10 November, the infamous floods of the 2011 monsoon season had reached the gates of Bangkok, forcing the show’s postponement to January 2012.

Being experts in flexibility and crisis management, Pico rose to the occasion, and once the floods had abated, we delivered an excellent performance; creating high-quality pavilions for Chevrolet, Nissan, Toyota, Toshiba Thailand, Dentsu, Gulf JP, Dow Chemical, ISUZU, NOE Concept Design (Shanghai), Getabec, Mitsubishi and the host BOI pavilion.

The Toshiba Pavilion was particularly spectacular, and truly brought the show’s theme of environmental protection to life. Responsible for design, construction and pavilion management, Pico activated the theme of ‘A Smart Community for Future Society’; showing how nature, technology and humanity can coexist harmoniously.

The Toshiba Pavilion was particularly spectacular, and truly brought the show’s theme of environmental protection to life. Responsible for design, construction and pavilion management, Pico activated the theme of ‘A Smart Community for Future Society’; showing how nature, technology and humanity can coexist harmoniously.

After the show’s close, almost all the materials in the pavilion were reused, with the bamboo being used to build a dam and the metal being reused for other projects; making it a practically waste-less pavilion.

Though it took place later than planned, BOI 2011 was nothing short of a triumph for Pico. Not only did we deliver outstanding work to our clients in the face of unusual challenges, our clients’ pavilions were the most-visited at the fair. Pico also came second in the Best Design Awards at the show, for our work on the Nissan Pavilion.

Place
Bangkok, Thailand